Sunday, 11.05.2008

Campaign Management

You can customize your campaign planning, budgeting and monitoring with the Campaign Management System S@M. S@M allows you to plan, administer and carry out complex campaigns based on the information available in the central marketing database. All data is stored in the central marketing database and is constantly available to you for the realization of Cross- and Up-selling activities.
As a user, you create your multi-level campaign as a flexible process chain in a graphical, browser-based user interface. For an all-around professional Customer Relationship Management (CRM).

Some technical characteristics of S@M:

  • Multi-level campaign planning
  • Transparent display of the campaign as a flexible process chain in a browser-based, graphical user interface
  • Selection of exact quantities
  • Not overlapping hit quantities
  • All displayed addresses marked with an identifier